Environment & Experience Design
Jenya Andreev
Cinco Under ArmourUA Meridian
For the launch of Under Armour's Meridian athleisure line, the goal was to create a retail experience as versatile as the product itself. As art director, I led the 3D and retail design, collaborating closely with graphic design teams to develop a cohesive brand identity.

Our vision was to capture the essence of "strong yet soft," translating the line's comfort and performance benefits into a visually stunning retail experience. This vision materialized in the form of an undulating sculptural motif—a series of "slices" that became the signature element for the entire Meridian franchise, influencing all creative communications.

From powerful first impressions at the windows, to engaging product displays inside the store, this sculptural build was easily adapted to multilpe sizes and formats to best showcase the Meridian line across diverse retail evironments. This singular expression became the main visual motif behind all marketing communications for the UA Meridian, and was later adapted as a graphic backdrop for campaign photoshoots as well as permanent franchise destinations at UA store locations.

This project demonstrates how the art of retail design not only enhances the customer experience but also can build equity in a brand narrative.


  • Concept Design
  • Experience Design
  • 3D Design
  • Computational Design
  • Drawings & Documentation
  • Art Direction

All images shown are for reference only.
©2025