Jenya Andreev
My responsibilities spanned from initial site survey and 3D modeling to design development, prototyping (physical and virtual), and final renderings. The exhibit, housed in the renovated hospital building, guides visitors through distinct thematic spaces: an introduction to immigration history, a look at medical influences on immigration policy ("Under The Microscope"), immersive audio exhibits sharing detainee experiences ("In The Shadows"), and a celebration of immigration's positive impacts ("Opening Doors").
This project, deeply personal to me as a first-generation immigrant, highlights the power of design to connect historical narratives with contemporary issues.
- Concept Design
- Content Strategy
- Experience Design
- 3D Design
- Render & Visualization
- Drawings & Documentation
- Production Planning
The resulting toolkit provides a comprehensive visual system for retail, social, and interactive channels, ensuring consistency across all touchpoints and product tiers. From large-scale attract moments to targeted product communication, the retail system is designed for flexibility and scalability, accommodating diverse retail environments and investment levels.
Exploring options for the signature sculptural moment centered within each display, I developed a parametric design approach to create custom sculptural displays, refining the design precisely based on complexity, angles of rotation and profile, to create unique pieces that are easily fabricated by CNC. The culmination is a cohesive seasonal retail campaign, illustrating Cinco's deep understanding of the Under Armour brand and a commitment to creating innovative and impactful retail experiences.
- Concept Design
- Experience Design
- 3D Design
- Computational Design
- Drawings & Documentation
- Art Direction