Environment & Experience Design
Jenya Andreev
Second StoryCalifornia State ParksAngel Island Immigration Museum
As the lead environment designer for this permanent exhibit at the historic Angel Island Immigration Station, I collaborated with California Parks and Recreation and the Angel Island Immigration Station Foundation to create a customer-centric experience exploring Pacific Coast immigration.

My responsibilities spanned from initial site survey and 3D modeling to design development, prototyping (physical and virtual), and final renderings. The exhibit, housed in the renovated hospital building, guides visitors through distinct thematic spaces: an introduction to immigration history, a look at medical influences on immigration policy ("Under The Microscope"), immersive audio exhibits sharing detainee experiences ("In The Shadows"), and a celebration of immigration's positive impacts ("Opening Doors").

This project, deeply personal to me as a first-generation immigrant, highlights the power of design to connect historical narratives with contemporary issues.

  • Concept Design
  • Content Strategy
  • Experience Design
  • 3D Design
  • Render & Visualization
  • Drawings & Documentation
  • Production Planning


Second StoryResearch ProjectReading Emotions
This internal research project at Second Story explored the intersection of technology and human emotion through an interactive installation. Our team, working within a two-week timeframe and limited budget, investigated a facial recognition algorithm.

I designed the user experience, focusing on creating an engaging and thought-provoking interaction. Participants interacted with a cloud-like halo structure, their facial expressions analyzed and visualized in real-time through dynamic color, light, and sound. The installation encouraged playful exploration and self-reflection, prompting users to consider the complexities of human emotion in the context of machine learning.

The project highlighted the potential of technology to foster self-awareness and spark dialogue about the evolving relationship between humans and AI.

  • Experience Design
  • 3D Design
  • Drawings & Documentation
  • Art Direction
  • Fabrication


Second Story
[Private Client]NYC Lobby
Tasked with designing a striking interactive installation for a NYC skyscraper lobby, the Second Story team sought a piece that balanced visual impact with a sense of lightness.

As the lead designer and coder, I developed a Grasshopper script to generate a ceiling-suspended installation. The script allowed for dynamic manipulation of module placement, quantity, and suspension wire lengths within a defined 3D volume. Using stock market data to drive variations in wire length and module position, the installation creates a dynamic and responsive visual experience.

The parametric design approach, implemented in Rhino and Grasshopper, facilitated rapid iteration and provided a direct pathway to fabrication through a parts list output. I also created photorealistic renderings using Octane to effectively communicate the design vision.

  • Concept Design
  • Experience Design
  • 3D Design
  • Render & Visualization
  • Computational Design
  • Art Direction

Cinco Under ArmourRun Forever
Under Armour's strategic shift towards product-led franchise storytelling required a fresh and compelling visual identity for the UA Infinite line. I played a key role in this evolution, art directing the 3D and retail design and leading cross-disciplinary collaboration with graphic and motion design teams. Our objective was to create a brand experience that resonated with the target audience of 16-20 year old varsity athletes, emphasizing product innovation while maintaining brand authenticity.

The resulting toolkit provides a comprehensive visual system for retail, social, and interactive channels, ensuring consistency across all touchpoints and product tiers. From large-scale attract moments to targeted product communication, the retail system is designed for flexibility and scalability, accommodating diverse retail environments and investment levels.

Exploring options for the signature sculptural moment centered within each display, I developed a parametric design approach to create custom sculptural displays, refining the design precisely based on complexity, angles of rotation and profile, to create unique pieces that are easily fabricated by CNC. The culmination is a cohesive seasonal retail campaign, illustrating Cinco's deep understanding of the Under Armour brand and a commitment to creating innovative and impactful retail experiences.

  • Concept Design
  • Experience Design
  • 3D Design
  • Computational Design
  • Drawings & Documentation
  • Art Direction




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