Jenya Andreev
This striking red color seems to glow, softly visible through a translucent etched portrait of Kevin Durant, representing the passion of the game shining through the athlete himself. Each case was meticulously handcrafted and finished with a white automotive enamel, giving it a luxurious texture and making it a display-worthy item, consistent with the premium quality and design standards of the brand.
As an extension of the concept, I developed additional experience concepts to ship with the case, collaborating with the graphics team to create collectible pins and a shoe selfie mat to add another layer of engagement for the recipients of the press kit. Each individual pair of shoes was commemorated with a custom Polaroid shipped with the kit, numbered to convey the exclusivity of this launch.
- Concept Design
- Content Strategy
- Experience Design
- 3D Design
- Visualization
- Drawings & Documentation
- Production Planning