Environment & Experience Design
Jenya Andreev
Second Story
[Private Client]NYC Lobby

Tasked with designing a striking interactive installation for a NYC skyscraper lobby, the Second Story team sought a piece that balanced visual impact with a sense of lightness.

As the lead designer and coder, I developed a Grasshopper script to generate a ceiling-suspended installation. The script allowed for dynamic manipulation of module placement, quantity, and suspension wire lengths within a defined 3D volume. Using stock market data to drive variations in wire length and module position, the installation creates a dynamic and responsive visual experience.

The parametric design approach, implemented in Rhino and Grasshopper, facilitated rapid iteration and provided a direct pathway to fabrication through a parts list output. I also created photorealistic renderings using Octane to effectively communicate the design vision.


  • Concept Design
  • Experience Design
  • 3D Design
  • Render & Visualization
  • Computational Design
  • Art Direction

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