Jenya Andreev
I played a key role in developing the "Internet of Everything Machine," collaborating closely with brand stakeholders and creative agency partners during an in-person creative workshop over the course of two days. Through rapid prototyping and collaborative brainstorming, the narrative and execution strategy was developed to utilize 3D assets from motion graphics made for promotional videos in an interactive exhibit that integrated props, custom set pieces, motion content, 3D printed animatronics, and synchronized LED lighting integrated to tell the story of a city connected with technology. Visitors were drawn in by the novel presentation of digital and physical storytelling integrated together and motivated to stay through the full experience by curiousity—what will happen next?
The resulting free-standing exhibit was installed at the entrance of the convention center in San Francisco where the brand held an event to support technology across business and industry. Designed and built under a tight timeline, this project demonstrates the efficiency of cross-functional collaboration to translate a complex service and technology story into a compelling and accessible introduction to a larger event, beginning with innovation and spectacle.
- Concept Design
- Content Strategy
- Experience Design
- 3D Design
- Visualization
- Drawings & Documentation
- Production Planning