Jenya Andreev
My concept design for a sculptural wall, inspired by the form of sound waves and the iconic Marley logo, won the project for our team, resulting in a quick two-week sprint to develop the design and build it for installation. This sculptural feature wall creates a dimensional surface that evokes sound waves and echos the brand logo, built from CNC-cut profiles repeated in a pattern, laminated with a selection of eco-materials to showcase the wood veneers, cork, and proprietary recycled fabrics that House of Marley products are made with.
To maximize efficiency within the tight timeframe, I designed the installation using only seven distinct fin shapes for a modular approach, arranged to create a dynamic and visually impactful display. This method enabled rapid fabrication and installation, while effectively communicating House of Marley's commitment to design and sustainability. The resulting installation provided a visually compelling narrative and sensory experience for attendees who were drawn to come closer to this sculptural feature, allowing the brand to connect with a broader audience through this event.
- Concept Design
- Experience Design
- 3D Design
- Visualization
- Drawings & Documentation
- Production Planning