Environment & Experience Design
Jenya Andreev
Happylucky adidasVisitor Conference Center
adidas was ready to update their visitor conference center at the brand North American headquarters in Portland, to better support the visitor experience and align with the brand’s modern stadium concept.

As a freelance designer, I designed a full-floor renovation to addressing the needs of visiting international retail buyers, offering built-in hospitality features and wayfinding strategies. The space uses custom welded furnishings built with visual referencs to athletic field lines, featuring integrated storage, concealed concierge stations, and a dynamic color story transitioning from calm blues to energetic reds and yellows.

A reclaimed wood feature wall with programmable LED logo lighting creates a striking entrance. Consistent graphics from the "Here To Create" campaign and curated furniture and accessories complete the welcoming and contemporary aesthetic.

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