Jenya Andreev
As a freelance designer, I designed a full-floor renovation to addressing the needs of visiting international retail buyers, offering built-in hospitality features and wayfinding strategies. The space uses custom welded furnishings built with visual referencs to athletic field lines, featuring integrated storage, concealed concierge stations, and a dynamic color story transitioning from calm blues to energetic reds and yellows.
A reclaimed wood feature wall with programmable LED logo lighting creates a striking entrance. Consistent graphics from the "Here To Create" campaign and curated furniture and accessories complete the welcoming and contemporary aesthetic.