Jenya Andreev
My design solution was an interactive tunnel installation that immersed visitors in the feeling of dynamic movement with programmable LED strips encircling visitors to create a sensation of chargin energy through motion. Custom footwear towers, designed as modular fixtures for reuse, featured LED-lit sculptural elements inspired by the shoe's technology. I storyboarded and directed the creation of in-house motion content that visually conveyed the shoe's key performance attributes. An exploded shoe illustration was commissioned from a specialized artist to demonstrate how the technology fused together to boost energy return in a lightweight package.
Once the official campaign toolkit became available, we seamlessly integrated the assets into the retail installation, creating a cohesive and impactful brand experience that activated the main entrance of the adias Paris flagship door.
- Concept Design
- Content Strategy
- Experience Design
- 3D Design
- Art Direction
- Drawings & Documentation
- Production Planning