Jenya Andreev
Reflective details from the shoe itself inspired the core aesthetic of the installation, with custom reflective tape, vinyl, and LED lighting creating a dynamic and visually compelling environment. A bold sculpture crafted from traffic cones served as a striking welcome, while custom footwear towers showcased the Nite Jogger as a pinnacle of design innovation.
To provide a deeper level of engagement, I incorporated semi-enclosed spaces to house the VR headset experience, offering a comfortable and supportive experience for visitors to engage with a technology still new and unfamiliar. Protected by this enclosure and inspired by the novel installations all around this area, thisinvitation to explore was clear and effective, allowing confident participation with the audience and a memorable in-store brand experience.
- Concept Design
- Experience Design
- 3D Design
- Visualization
- Drawings & Documentation