Environment & Experience Design
Jenya Andreev
Roundhouse adidasNite Jogger / Paris Flagship
The unique architecture of the adidas Paris flagship's entrance tunnel presented an exciting opportunity to create a memorable retail experience for the Nite Jogger shoe. As senior designer, I conceived and designed an installation that would transport visitors into the world of nighttime exploration.

Reflective details from the shoe itself inspired the core aesthetic of the installation, with custom reflective tape, vinyl, and LED lighting creating a dynamic and visually compelling environment. A bold sculpture crafted from traffic cones served as a striking welcome, while custom footwear towers showcased the Nite Jogger as a pinnacle of design innovation.

To provide a deeper level of engagement, I incorporated semi-enclosed spaces to house the VR headset experience, offering a comfortable and supportive experience for visitors to engage with a technology still new and unfamiliar. Protected by this enclosure and inspired by the novel installations all around this area, thisinvitation to explore was clear and effective, allowing confident participation with the audience and a memorable in-store brand experience.


  • Concept Design
  • Experience Design
  • 3D Design
  • Visualization
  • Drawings & Documentation

All images shown are for reference only.
©2025