Environment & Experience Design
Jenya Andreev
Roundhouse adidasHV3 Activation
Responding to a tight-deadline RFP for the HV3 launch at the Houston Galleria, I led experience and 3D design in collaboration with brand strategy and graphic design to create interactive displays that captured the creativity, dynamism, and energy of James Harden's playing style.

These included an infinity cube installation at the footwear wall and a free-standing puzzle wall with rotating cubes, allowing visitors to customize images and reveal the HV3 shoe. The activation also featured a mini-basketball game and photo opportunities, creating an engaging experience for attendees.

The ability to rapidly develop and execute impactful experiential activations is critical for high-profile product launches that center on time-based opportunities.

All images shown are for reference only.
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