Environment & Experience Design
Jenya Andreev
Roundhouse adidasEnergy Mode / NYC Flagship
The energy of global football culture and inspired this retail installation at the adidas 5th Ave flagship, showcasing multiple products that unleash speed and allow athletes to perform at the highest level. I designed a space that conveyed energy, speed and precision, creatively integrating existing fixtures with custom-designed elements. The footwear itself informed the color palette, with neon pops contrasting against a cool-toned backdrop.

To highlight the shoe's sleek and innovative design, I created a custom central table featuring integrated LED lighting and a mirrored finish. This layout prioritized a clean and polished aesthetic for a modern and edgy experience, with a custom rug strategically positioned to conceal all wiring and the central table placed right by the power source.

  • Concept Design
  • Experience Design
  • 3D Design
  • Visualization
  • Drawings & Documentation
  • Production Planning

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