Jenya Andreev
Combining larger than life dimensional letters theatrically lit in dramatic colors with the artful arrangement of authentic training props, such as battle ropes and weights and custom-designed plyometric jump boxes, these installations conveyed the energy and spirit of the campaign to create a memorable and impactful brand experience that connected with other key touchpoints in-store through color and messaging.
- Concept Design
- Content Strategy
- Experience Design
- 3D Design
- Visualization
- Drawings & Documentation